What does "SEO" stand for in the context of digital marketing?

Search Engine Optimization

Social Engagement Optimization

Search Engine Outreach

Site Engagement Operations

Why is having a strong online presence important for MSMEs (Micro, Small, and Medium Enterprises)?

It enhances brand visibility and credibility.

It helps reduce operational costs.

It simplifies inventory management.

It can replace the need for physical storefronts.

Which of the following is an example of a digital marketing channel?

Print advertisements

Billboards

Social media

Telephone calls

What is the primary purpose of conducting competitor analysis in digital marketing?

To create similar products as competitors

To increase advertising budgets

To copy all strategies used by competitors

To identify opportunities and threats in the market

Which of the following is a key aspect of an effective digital marketing plan?

Adhering to rigid strategies without flexibility

Ignoring customer feedback and reviews

Defining clear business objectives and target audience

Using a single marketing channel exclusively