What does "SEO" stand for in the context of digital marketing?

Search Engine Outreach

Search Engine Optimization

Social Engagement Optimization

Site Engagement Operations

Why is having a strong online presence important for MSMEs (Micro, Small, and Medium Enterprises)?

It can replace the need for physical storefronts.

It enhances brand visibility and credibility.

It helps reduce operational costs.

It simplifies inventory management.

Which of the following is an example of a digital marketing channel?

Billboards

Social media

Telephone calls

Print advertisements

What is the primary purpose of conducting competitor analysis in digital marketing?

To identify opportunities and threats in the market

To create similar products as competitors

To copy all strategies used by competitors

To increase advertising budgets

Which of the following is a key aspect of an effective digital marketing plan?

Adhering to rigid strategies without flexibility

Using a single marketing channel exclusively

Defining clear business objectives and target audience

Ignoring customer feedback and reviews